WASHINGTON – Today the Republican National Committee launched Data Center 2016, a completely revamped version of GOP Data Center with an enhanced easy-to-use User Interface and new features allowing users of all levels to access, manipulate, and utilize more of the RNC’s data, tools, and resources.
Data Center 2016 is a powerful query and data management tool that interfaces with the RNC’s 300+ terabytes of data and over 20 years of voter contact data to provide campaigns and organizers with on-demand access to the RNC’s expansive voter warehouse. Data Center 2016 now empowers users with vastly increased access to the full scope of the RNC file in order to give them every resource needed to elect Republicans in 2016 and beyond.
The RNC provides access to Data Center free of charge to all Republican candidates up and down the ballot.
“Data Center 2016 is the centerpiece of the RNC’s new data-driven political ground game,” said RNC Chairman Reince Priebus. “The user-friendly interface, revamped reporting tools, and live support will give Republican campaigns across the country a state of the art program to match our state of the art data, and it will only continue to evolve with each upgrade. I am extremely proud of Data Center 2016 and of our entire team for their tireless work in upholding our commitment to the enhanced data that we need to target and turn out voters in 2016.”
New User-Friendly Interface
State-driven user platform data: Dynamically driven statistics regarding GOP Data Center platform uploads, state calculated party, election voter turnout, election popular and electoral votes.
Updated Reporting Tools
New voter information for even more comprehensive data management including contact info, voter info and geographic location.
Geo-Targeting Turf Cutting Tool
A robust turf cutting feature that allows users to develop customized lists for voter contact simply by encircling households or individuals on a map, forming the basis for voter walk list. Maps are available in multiple formats.
Voter Model Sliding Scale
These new user-friendly sliding scales allow a user to utilize predictive analytics when either expanding or narrowing a voter contact universe. It also allows an end user to utilize the National Voter Scores, which include propensity, partisanship, Obamacare affiliation and ballot models.
Live Chat Support
Users will now have the ability to live chat with a member of the RNC’s external support staff for any questions they have about the new features.
Upcoming New Features
The enhancements described above are only the first of many updates the Party plans on making to GOP Data Center. New features on the horizon include:
- A mobile-friendly easy-to-use interface responsive to tablets and smart phones.
- A completely rebuilt Advanced Counts tool that is more powerful and easy to use, including simplified logic and preview-as-you-go features. Users can easily segment, pull and preview voter data and households while building a list.
- User friendly tool tips and built-in glossary section.
- Feature-based screencasts and tutorials including platform specific features.
Background On GOP Data
The RNC has invested nearly $200 million into the proprietary voter file over the last 20 years and will spend another $20 million on data this cycle. The open system allows for real-time communication from every campaign and candidate who utilizes RNC data. Campaigns are encouraged to use as much data as they can to gain a competitive advantage.
Voter Scoring is a continued evolution of statistical modeling being utilized to predict a voter’s behavior.
The idea of Voter Scoring evolved during 2012 when the RNC gathered over 80M voter contacts. There was heavy analysis on how we contacted a voter (mail, door, phone), if they voted and whether they voted absentee or on Election Day. This data is valuable in knowing how best to motivate and contact a voter, at the right time to engage their individual voting behavior.
2016 HQ Grassroots