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RNC Testing Booklet

POET Team - January 17, 2017

The RNC Performance, Optimization & Experiments Team (POET) ran over 300 A/B and multivariate tests on DonaldJTrump.com from July through November 2016. A sampling of these tests can be found in the RNC Testing Booklet.

The 2016 RNC POET Team:

Michael Babyak, Director of Marketing Technology, RNC
Michael Escoto, Director of Analytics & Optimization, RNC
John O'Keefe, Marketing Strategist, RNC
Alex Varisco, Project Manager, Digital Optimization & Analytics, RNC
Nick Larson, Digital Consultant, Giles-Parscale
Victor Gutierrez, Senior Lead Engineer, Giles-Parscale
Ryan Stewart, Digital Marketing Strategist, Giles-Parscale
Harold Smith, Digital Advertising Coordinator, RNC
Jackson Knight, Intern, RNC


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